Nike and ELLE UK have joined forces to 'celebrate both the world-class players and grassroots communities who are striving for change on the pitch' in the Everyone's Game campaign, starring British footballers Lotte Wubben-Moy, Lucy Bronze, Demi Stokes, Beth Mead, and Magdalena Eriksson.

Launched in the run up to the UK based UEFA 2022 Women's Euro Championship, the campaign involves three limited edition ELLE UK magazine covers showcasing Nike clothing and the new England kit, alongside a 16 page feature written by Season Zine founder Felicia Pennant. Arsenal's Wubben-Moy shared the July/August 2022 cover on Instagram, captioned 'July issue w the girls x @ELLEUK // @NIKELONDON // @SIRIUS.FILM'.